First Medical Marijuana Ad Airs in California!!!

A decision by a Fox affiliate in California's capital to broadcast what is believed to be the first paid ad for a medical marijuana dispensary has caused hardly a stir, according to the station general manager and the advertiser.

"I answer my own phone, and I have received nothing directly," Mike Armstrong, acting general manager of KTXL in Sacramento, said of viewer complaints about the spot, which aired on Monday. "I expected more. I don't know. I just did."

The mellow reaction is perhaps attributable to the fact that cannabis use is widely accepted in Northern California.

In November, Californians will vote on whether to make their state the first to legalize marijuana for recreational use. Another law already on the books -- Proposition 215, or the Compassionate Use Act -- made the state the first to legalize medical marijuana.

The 30-second commercial is the brainchild of Lanette Davies, who owns Sacramento's CannaCare dispensary, which serves some 5,000 registered marijuana patients.

"It has been all positive," said Davies, who is opposed to the legalization of marijuana for recreational purposes. "I have not had one negative response. I expected more people to say, 'I don't like that.' I'm really pleasantly surprised that people have acknowledged the difference between a patient and somebody that is an abuser."

Don't Forget To Subscribe