NEW ORLEANS
HORNETS
As shoes became big business, more and more models are released due to demand and exclusivness. Take, these three new LeBron Summit Lake Hornets shoes for example, a homage to LBJ's middle school days. Obviously there's no chance LeBron can or will ever wear these in a game. This to me is in part of Lebron James being a business man and a brand apart from just basketball to expand his horizon to different areas and platforms to benefit himself after his playing days are over. We also have to keep in mind that professional athletes only have a span of 10-13 seaons to market themselves as an athlete and you have to maximize the "short lifespan" of being a star in the world of professional sports.
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